Tom Hinde, The Legend
Director of Winemaking & Bottling

Tom is an Ohio native, attended the University of Toledo and holds a Bachelor of Science in Business Administration. He went on to study wine at the University of California, Davis. Tom makes his home between Santa Rosa and Truckee, California where he and his wife Kim live with their three children.  He has many accolades to tout and is the key reason CRU9 was able to attain its beginning.

Greg Sweval, CMO

Greg “Can’t Hurt Steel” Sweval is a serial  entrepreneur, who has started, turned around licensed and franchised consumer businesses in retail, travel, hospitality and luxury products and services industries. Along with being on the CRU9 team, Greg is hugely successful with his own endeavor, DTC Correct. In 2006 he visited Napa for a 3 day weekend and has been working in the wine industry ever since. He enjoys helping small companies with a purpose achieve financial success in order to further their cause.  He has a wonderful wife, Julie, who is an amazing massage therapist running their own therapeutic massage business right in Napa. Greg “Cant’ Hurt Steel” Sweval is an avid cyclist and bourbon fan; connect the dots.

The Sauvingnon Bombshell,
Michelle Michelbook, GM & PRO

Michelle is a fresh, new Sommelier in the San Francisco Bay Area. Having received her CMS Sommelier Certification a year ago, she’s already planting her roots and reaching her tendrils. She has a long history in the Wine and Spirits Industry as a Mixologist, Tasting Room Manager and Wine Buyer. She is also the founder of Ambrosia Craft Cocktails. The She Army General.

The Hospitality CRU

In loving memory of the original hospitality duo, Stella and Cash

The Cellar Cats